Innovating Media with AI & Cloud Technology

 Thur Jun 25 2020 / 14:00-15:30pm CET

In recent years, broadcasters, publishers and content producers have started to embrace the opportunities the digital era is bringing. Artificial intelligence and cloud technology in particular offer huge potential for media & entertainment companies – yet success to date has been reserved for the pioneering few.

AI can influence all parts of the media value chain, boosting creativity, efficiency and productivity of content editors and creators while helping consumers to find the content that matches their interests and current situation.

We will showcase trending use cases and customer stories, including leading Dutch public broadcaster AVROTROS, that serve as learnings for all companies in the media & entertainment sector looking to grasp the essence of data, deploying cloud services and the benefit of AI/ML in editorial processes.

We believe that challenging times like these call for increased collaboration, innovation and sharing of knowledge. Join us and engage in insightful content with our intelligent technology experts and peers.


  • 14:00 – 14:15 Welcome message, ML6 & Google Cloud
  • 14:15 – 14:35 Accelerating innovation in Media using intelligent technology, Jens Bontinck, ML6
  • 14:35 – 14:55 Innovation in Public Media, Finus Tromp, AVROTROS
  • 14:55 – 15:00 Break
  • 15.00 – 15:20 Google Cloud for Media & Entertainment, Rick van der Veken, Google Cloud
  • 15:20-15:30 Q&A session